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	Pleiades Promoter Project
	UBC School of Journalism
	Journalism Ethics for the Global Citizen

November 9 & 10, 2007
Peter Wall Institute for Advanced Studies, UBC

KEYNOTE SPEAKER
Alfred Hermida
UBC professor of digital journalism; former news editor, BBCNews.com

CONFERENCE PROGRAM

Session 1: Hype and manipulation in science journalism
How much is science hyped in the press, who is responsible for it and why does it happen? Most importantly: how can science reporters recognize hype and avoid manipulation?

Session 2: Dealing with conflicts of interest
How does the commercialization of science relate to science journalism? How should a journalist look for conflicts of interest in the stories they write? What conflicts do the science journalists themselves have?

Session 3: Audiences online
Studies show that more and more people are going online when they look for health and science news. Where are they looking? How is that changing? And what do these new audiences want?

Session 4: Assembling a toolkit for science reporting online
Using the information collected in the previous sessions, how can science reporters actually apply this knowledge to the stories they write online?

Conference banquet and awards ceremony
Four-course meal, drinks and the first annual Canadian Science Journalism Awards Ceremony! Award winners will be in attendance.

CONFERENCE PROGRAM